In an industry where information is abundant, I want to make nutrition as complicated as it needs to be — not as complicated as it can be.
My Approach to Nutrition
I'm Dan Suedbeck
Ten years ago, I experienced firsthand what eating with intention could do for my body — and I couldn't stop thinking about how to help other people do the same.
I went on to earn my nutritional coaching certification through Precision Nutrition. But honestly, most of what I know came from self-experimentation, deep personal study, and working directly with thousands of real people navigating real life.
In 2018, I started tracking macros seriously while prepping for a fitness competition — a 6-month bulk followed by a 3-month cut to get stage-ready. The results were undeniable. I started a small Facebook group to help a few friends understand the process. That group now has approximately 60,000 members. Since then, I've helped nearly 10,000 people build personalized nutrition plans and coached over a thousand individuals one-on-one.
The 3 Tenets of My Coaching
Health
Health isn't just the absence of disease — it's living with real energy and vitality. It means stacking the odds in your favor so you can live a long, full life. The food you eat is, in my view, the single biggest driver of your long-term health outcomes. I focus on foods your body recognizes and can use — not just foods that fit a number.
Body Composition
I want to help you get the look you're going for. But I refuse to chase aesthetics at the expense of your health or performance. Far too many people achieve short-term results with approaches that aren't sustainable. My goal is to help you change your body in a way that actually lasts.
Peformance
Performance means more than running faster or lifting heavier. It means having enough energy to keep up with your kids. It means moving your body freely, without pain. It means not needing three cups of coffee to feel functional. That kind of performance comes from real food — not stimulants and shortcuts.
My Philosophy
Macro tracking is often misunderstood. Yes, technically a gram of carbs from sugar equals a gram of carbs from broccoli — both provide 4 calories. But that narrow view can get you to a certain body composition while quietly undermining your health and energy.
I believe the majority of your calories should come from whole foods. That said, I'm not here to shame you for enjoying a treat. Nothing is completely off-limits with macro tracking — that's actually one of its greatest strengths. The flexibility is real. But if you fill most of your day with processed foods and nutrient-poor choices, you'll likely feel hungry, sluggish, and frustrated — and my approach won't serve you well.
If you want to prioritize your health, fuel your body with foods it can recognize and process, and build a relationship with food that doesn't feel like punishment — then I think we're going to get along really well.
Why I Do This
The trajectory of health in our society worries me. It's not just rising obesity rates — it's the chronic conditions that are directly tied to how we eat, move, and live. And most people haven't been failed by their willpower. They've been failed by an industry built on fancy marketing and unrealistic promises.
I want to change that. I've seen people come to me burned out from low-calorie restriction diets, exhausted from cutting entire food groups, and frustrated that nothing has worked long-term. Macro tracking adds a little complexity upfront — but for most people, it leads to a level of food freedom they've never experienced before. Once you understand what a balanced day of eating looks like, you stop white-knuckling it and start living.
Ready to get started?
If you're new to macros, grab my free Introduction to Macros Guide →
If you're ready to get a personalized plan built for your body, your goals, and your lifestyle, I'll do that for you for just $20 — a fraction of what other coaches charge for the same service.
Questions? Reach out here.